Collaboration
Stereum Event & Booth Design
Recurring event, booth and merchandise design for Stereum / RockLogic GmbH, adapting an existing identity across physical conference formats.
Collaboration
Stereum Event & Booth Design
Recurring event, booth and merchandise design for Stereum / RockLogic GmbH, adapting an existing identity across physical conference formats.
Our work with Stereum / RockLogic GmbH extended across multiple Ethereum and Web3 events, with each appearance requiring its own visual approach.
We developed booth graphics, illustrations, merchandise, promotional materials, and supporting visual assets designed to make Stereum immediately recognizable within busy conference environments.
Rather than treating each event as an isolated deliverable, the work translated Stereum's existing identity into flexible physical experiences that could change from event to event while remaining unmistakably part of the same brand. The resulting booths repeatedly became strong points of attention and engagement at the events where they appeared.
Project identity
A recurring event-design collaboration with Stereum / RockLogic GmbH spanning booth graphics, illustration, merchandise, and promotional materials for Ethereum and Web3 conferences.
- Role
- Selected client collaboration demonstrating Oculus Festum work across illustration, visual development, physical event design, and creative direction.
- Not this
- This project covers a series of Stereum event appearances and related designs rather than a single merchandise item or isolated booth.
- Project type
- Collaboration
- Status
- Complete
- Year
- 2024
- Client
- Stereum / RockLogic GmbH
- Primary discipline
- Creative Direction
Capabilities used on this project
These disciplines contributed to the project. Follow the links to see how we can support your own work.
Project case study
Context and brief
Stereum’s appearances at Ethereum and Web3 events called for a range of physical and promotional materials. The collaboration covered multiple events, each requiring its own visual approach while remaining connected to the same existing identity.
Creative approach
The design work translated that identity into booth graphics, illustration, merchandise and promotional assets. The core relationship was between consistency and adaptation: each event could have its own composition and materials without becoming a separate brand. The project brings illustration, visual development and creative direction into a physical event context.
Deliverables
- Booth graphics and supporting visual assets
- Illustration and merchandise designs
- Promotional materials for event appearances
Finished work
The selected portfolio imagery documents the event and booth work. The case study records the visual outputs across the collaboration; it does not infer visitor engagement, sales or campaign performance from those images.
Credits
Client collaboration: Stereum / RockLogic GmbH. Portfolio scope: illustration, visual development, physical event design and creative direction.
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