Context and brief

The project brought a technical blockchain process into a visual format for Stereum. Alongside its explanatory purpose, the animation was designed for continuous playback as large-format background content at the Stereum booth at Devcon SEA 2024 in Bangkok. The same work therefore had to function as both an explainer and part of a physical event environment.

Creative approach

Cartoon characters, environments and visual metaphors stand in for an abstracted block-production process. This creates a narrative through the subject instead of presenting a literal technical diagram. The visual treatment connects the explanation to Stereum’s identity, while the looping presentation supports its use as booth content. This is an explanatory animation, rather than event footage or a recap of the conference.

Deliverables

• Cartoon-style block-production explainer animation
• Illustrated characters, environments and visual metaphors within the film
• Animation designed for continuous playback in the booth environment

Finished work

The completed animation is available in the project’s video player. The portfolio record documents its additional use as looping background content at Stereum’s Devcon SEA 2024 booth. This case study describes the delivered work and its use; no audience, conversion or comprehension measurements are claimed.

Credits

Client: Stereum / RockLogic GmbH. Oculus Festum portfolio contribution: animation, technical visual communication, illustration and creative direction.